As you’re no doubt aware, online accounting can provide major benefits for both accounting firms and their clients. But a number of firms are struggling to make the transition. Some are hesitating, not realising the benefits on offer. And others have charged ahead, underestimating just how much work is involved in making the switch.
In 1964 Bob Dylan released the song “The Times They Are a-changing” but I wonder if he ever gave thought to the speed to which some of these changes would occur or the fact that nothing is immune to change.
Okay, so your accounting or bookkeeping firm is relatively small. But that doesn’t mean you can’t use outsourcing to help scale and grow your business, right? Unfortunately, all the outsourcing options you’ve looked at so far involve taking on a full-time staff member.
MC from Practice Paradox talks to CEO, Greg Tuckwell about Zerobooks’ marketing strategy and how the firm is growing rapidly despite him only setting foot twice in the office in the past 8 months. We discuss our business model, core competencies and value proposition as well as our focus on automation and process improvement.