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marketing

Zerobooks Marketing Strategy

MC from Practice Paradox talks to CEO, Greg Tuckwell about Zerobooks’ marketing strategy and how the firm is growing rapidly despite him only setting foot twice in the office in the past 8 months. We discuss our business model, core competencies and value proposition as well as our focus on automation and process improvement.

How to move to fixed fees

Is your accounting firm wondering about the pro/cons and the how to move to fixed fees? Wayne Schmidt interviews accounting firms Sky Accountants CEO Jamie Johns who was recently featured at the Xero national roadshow, and Poole Group Director Greg Tuckwell, Xero Accounting Partner of the year in 2013.

How to gain new clients

New clients are your “fresh start” and we want to show you a proven strategy to gain great new clients. In this video you will access a proven sales and marketing strategy to drive new client acquisition and remove barriers to having new clients pay you what you are really worth.

Using social marketing to gain new clients

Accounting firms and bookkeeping businesses need to change their sales and marketing approach. You all look and act the same, yet to get clients you need them to switch to you, so why not stand out from the crowd? When was the last time you updated your website, reviewed your sales/marketing/social media strategy? Wayne Schmidt…