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accountants

How automating processes helps cancer-proof your business

Welcome to another edition of Cancer-proof your business, where I help people set up their business and family financial affairs to survive the effects of life-altering events such as cancer and accidents. These events are stressful enough on their own without the added worry of the family’s business and finances.

Zerobooks Marketing Strategy

MC from Practice Paradox talks to CEO, Greg Tuckwell about Zerobooks’ marketing strategy and how the firm is growing rapidly despite him only setting foot twice in the office in the past 8 months. We discuss our business model, core competencies and value proposition as well as our focus on automation and process improvement.

3 ways Zerobooks helps accounting firms become Xero heroes

And why a firm that achieved Xero Partner of the Year for moving their clients to the Xero platform is now helping other accounting firms do the same. I’m often asked why the Poole Group—after achieving Xero Australia Accounting Partner of the Year in 2013—started Zerobooks in the first place.

How Zerobooks helps accountants cross ‘The Value-Add Chasm’

We all have our favourite presenters, and I was excited to see one of mine presenting again at Xerocon. I’ve seen Michael ‘MC’ Carter of Practice Paradox at several conferences now, and was keen to hear what he had to say this time. His concepts of the “conveyor belt” and the “gradient of the decision…