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Accountants

Using social marketing to gain new clients

Accounting firms and bookkeeping businesses need to change their sales and marketing approach. You all look and act the same, yet to get clients you need them to switch to you, so why not stand out from the crowd? When was the last time you updated your website, reviewed your sales/marketing/social media strategy? Wayne Schmidt…

How Zerobooks helps accountants cross ‘The Value-Add Chasm’

We all have our favourite presenters, and I was excited to see one of mine presenting again at Xerocon. I’ve seen Michael ‘MC’ Carter of Practice Paradox at several conferences now, and was keen to hear what he had to say this time. His concepts of the “conveyor belt” and the “gradient of the decision…